This was a promotional campaign for ‘Friends of Ware Lido’, a charity who run a local outdoor swimming pool. The 1936 outdoor-heated pool needed publicity to make the most of its short opening season.
The Department created illustrations that highlight the benefits of the pool, reflects its heritage and promotes the joys of swimming outdoors. We applied the illustrations to posters, postcards and banners. The lead illustration was also used by a local lifestyle magazine. We are currently working on a campaign for the 2013 season.
Postcard: 'Break the Surface'.
Postcard: 'Sun Hat'.
Postcard: 'Poolside Picnic Area'.
Postcard: 'Refreshments Available'.